Sorry, It’s My First Life: SYNDICATE Turns Memory Into Streetwear

Graphic tees also abounded, with one reading “sorry, it’s my first life,” above a black-and-white illustration of a cat. Likewise, a light blue T-shirt emerged reading “bright future” in a white block font. The presence of these simple, somewhat cheeky shirts was a clever way to prompt the audience to remember the core themes of the show. Referencing life and the future forces us to acknowledge the swift passage of time, change, and the fragility of our existence.

 

In a reference back to water and the recurring ocean print, the show closed with a rain shower, which poured over two models whose clothes were made of a water soluble material. This caused their garments to fall away, revealing black T-shirts with red text reading “I’m here.” Despite the show’s emphasis on passing time, this conclusion was a powerful reminder of the importance of being present.

 

Even though the world may seem to be changing at a breakneck pace, with everyone seemingly focused solely on the future, most of our happiness can be found by simply “living in the moment.” As SYNDICATE alluded to, someday, we will be “there”, or, rather, in the future, but for now, we’re here, in the present. In the present, all we can do is live for now and preserve the memories that we have made up until this point. Needless to say, it was a poignant show, communicated through the effortlessly cool medium of streetwear.