Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives like a genuine BOSS. The brand has built on their synergetic relationship since she first appeared in the Fall/Winter 2022 global campaign. They proudly present Naomi x BOSS, a dedicated capsule collection for sophisticated, contemporary travelers. Designed in close collaboration with the supermodel, the collection plays a significant role in the brand’s growth-acceleration strategy in womenswear.
The Naomi BOSS Lifestyle
"You'll find pieces in the collection that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle - always ready for the next adventure but never compromising on style. There's also an anti-crease feature, which means you can be on the move without worrying about wrinkles, and an anti-stress design in the fabric as well."
“It’s always an honor to work with Naomi. She was very much involved and passionately invested in this project from the get-go. Of course, her idea was to create a travel-themed collection, drawing on her experiences, personal tastes, and preferences. She knows what she wants and shares meaningful creative input throughout the development process, mixing the BOSS fashion codes with her iconic style. We had a lot of fun collaborating, working outside our comfort zones, and leaning on one another for insight with specific design challenges as we brought her unique vision to life through the BOSS lens,” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS.
The Looks
The Naomi x BOSS capsule collection includes modern takes on timeless, two-piece tailoring, such as a double-breasted, pinstriped, gray suit in stretch-infused wool with a wrinkle-free finish. This is complemented by a sleek, black jacket with a shawl collar, designed to be paired with a crisp white shirt and coordinating leggings made in stretch fabric. Another standout style is an updated version of the classic trench, crafted with an all-over leopard print, eye-catching embossed details, and a practical water-repellent finish. Meanwhile, an oversized, leopard-print tracksuit in tech-spacer jersey fabric provides the ultimate combination of ease and elegance.
The collection launches globally on February 15, 2024. It will be available at BOSS Halo stores and with unique pop-ups, including Selfridges, London, and Bloomingdales New York. It will also be supported by a 360-degree marketing campaign amplified across social media and a large-scale outdoor advertising campaign.
