BOSS LAUNCHES NEW CAPSULE WITH PERFECT MOMENT AHEAD OF MATTERHORN CERVINO SPEED OPENING SPONSORSHIP

BOSS Launches New Capsule Collection With Perfect Moment

Prepare to be stylish on the slopes this ski season with the new BOSS x Perfect Moment capsule skiwear collection.

By Chantalle Litvak

Updated 04:14 pm EST, November 22, 2023

Published 01:10 pm EST, November 22, 2023

Photo Courtesy: BOSS

Fresh for the new ski season, BOSS is making a stylish return to the slopes. The launch of another BOSS x Perfect Moment capsule unites technical expertise with fashion-forward flair. Even more, the latest collection follows a first-edition collaboration with the Chamonix-born brand in 2022.

BOSS LAUNCHES NEW CAPSULE WITH PERFECT MOMENT AHEAD OF MATTERHORN CERVINO SPEED OPENING SPONSORSHIP
BOSS LAUNCHES NEW CAPSULE WITH PERFECT MOMENT AHEAD OF MATTERHORN CERVINO SPEED OPENING SPONSORSHIP

Featuring men’s, women’s, and gender-neutral pieces, the new BOSS x Perfect Moment capsule provides stand-out skiwear styles that keep quality, fit, and function front and center. Overall, the collaboration with Perfect Moment excels at bringing premiere, performance-focused, fashion and design-oriented skiwear pieces.

BOSS is taking its place on- and off-piste, and ski and snowboard enthusiasts are noticing it as one of their preferred brands to wear. Bringing a fresh dusting of refined BOSS style not only to the slopes but also to après-ski hotspots.

BOSS x Perfect Moment: Key Styles

For instance, the offerings include softshell duvet jackets, ski pants in Perfect Moment’s hallmark flared cut, and insulating all-in-ones. The designs in the capsule also allow wearing beyond the slopes, such as turtleneck slogan sweaters, knit hoodies, and thermal tops. 

In addition, the collaboration coordinates accessories, from gloves and beanies to bags and eyewear, to round off the collection in vibrant style. The capsule’s color palette combines classic BOSS neutral hues – black, white, and gray – with bold bursts of red. Pieces are enriched with co-created details and statement prints, including sporty chevron stripes and a red, black, and white houndstooth design that integrates Perfect Moment’s signature star icon.

The Campaign

The BOSS x Perfect Moment capsule and campaign will be unveiled at the Matterhorn Cervino Speed Opening. In particular, it was the first border-crossing race in the history of the Alpine Ski World Cup, and BOSS is the event’s official partner.

The Matterhorn Cervino Speed Opening starts in Zermatt, Switzerland, and finishes in Cervinia, Italy. Without a doubt, it offers exceptional scenery and a truly unique experience for participants and spectators alike. It was the highest alpine ski race and the first downhill race to take place on a glacier. With this in mind, the world-famous Matterhorn is an innovative winter sports challenge that reflects the pioneering spirit of BOSS.

The brand’s sponsorship of the races will be visible around the event space where the BOSS logo and iconic stripes will feature on banners at the sides of the track. During all race days, they will adorn an eye-catching arch, marking the border between Switzerland and Italy, with BOSS branding. Away from the run, giant, inflatable logo letters will delight the crowds. The VIP area will also deck out a BOSS bar and viewing terrace with the brand’s signature style hallmark colors, and will dedicate a space to a ski challenge game sponsored by BOSS.

Competitors wore BOSS-emblazoned bibs on November 12. Wowing the audience, a BOSS paraglider flew down the track on both days before daily events begin. The BOSS x Perfect Moment capsule collection is now available starting November 10, 2023 at selected BOSS stores worldwide, at boss.com, and at perfectmoment.com/en-gb. Prices vary from €119 for beanies to €1,800 for men’s ski one-pieces.

About Perfect Moment

Perfect Moment was born in the mountains of Chamonix. Former French World Cup skier turned extreme sports filmmaker Thierry Donard founded the technical sportswear brand in 1984. Since 2010, the British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. They infused it with a fashion-forward edge under Jane’s direction, and the design team reinvigorated the heritage brand with a retro spirit. In addition, the fashion-led aesthetic was not forgotten, as well as improving fit while maintaining its best-in-class functional materials.

In 2022, celebrity couple Nick Jonas and Priyanka Chopra-Jonas took a minority investment in the brand. Today, Perfect Moment, headquartered in London, extends its reach beyond the realm of snow. It offers high-performance lifestyle clothing that makes a major style statement – for perfect moments on and off the slopes. Perfect Moment manufactures and directly distributes its clothing and accessories collections. The brand is available in the world’s most highly regarded international department stores and multi-brand outlets, as well as through its online store.

About the Matterhorn Cervino Opening

The Matterhorn Cervino Speed Opening is the first cross-border Ski World Cup race in the history of the World Cup. The start is on Gobba di Rollin above Zermatt in Switzerland at 3,800 meters above sea level, while the finish is above Cervinia in Laghi Cime Bianche in Italy at 2,865 meters above sea level.

In essence, this makes the Matterhorn Cervino World Cup race the highest downhill race in the World Cup calendar. The Olympic downhill winner Didier Défago designed the ‘Gran Becca’ course.

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