Updated 06:39 am EST, February 18, 2024

Published 06:08 am EST, February 16, 2024

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

Simorra: The Memory of Time

By Alfonso de Hoyos-Acosta

Simorra Fall/Winter 24-25 features unique and imaginative monochromatic designs inspired by fossils and Earth's history.

By Alfonso de Hoyos-Acosta

Updated 06:39 am EST, February 18, 2024

Published 06:08 am EST, February 16, 2024

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

One of the first collections to be presented at the Mercedes-Benz Fashion Week Madrid (MBFWM) was SIMORRA’s Fall/Winter 24-25. Javier Simorra founded the Barcelona-based brand in 1978 and learned his trade directly from his father. SIMORRA’s collection was stunning by using monochromatically colored outfits with deeply textured and rich fabrics.

Inspiration

“The Memory of Time” is inspired by fossils and stories of our planet’s origin. The collection provided a glimpse into the imagination as he pondered life’s derivation passing through the mists of time. “We look at life with curiosity in search of different forms of aesthetic expression that help us describe our reality in a stimulating way. We love the avant-garde for their power of expression and imagination.”

Simorra Fall/Winter 24-25: The Memory of Time during Mercedes-Benz Fashion Week Madrid

The fabrics provided the illusion of stones and crystalized minerals. These fabrics also remind us of life’s transience and humans’ capacity to be creative. The result was a parade of dresses, pantsuits, coats, and skirts linked by referencing fossils rich with color. Although SIMORRA’s outfits represented life preserved in a flash of time, they also hinted at future evolution. SIMORRA’s ideas were meant to discover who we are, where we come from, our origins, and where we are headed in the future.

Simorra Fall/Winter 24-25 Runway Looks

Each piece on the runway individually focused on a single color, from titanium white, coppery orange, and cadmium red to burnt umber and spinel black. Emphatically, one outfit in particular highlighted the collection. It was a gorgeous jacket and short skirt in a rich, deep orange embossed with spirals mimicking ammonites frozen from a long, dried-up sea. Another outstanding outfit was an elegant, sporty coat. It was beautifully tailored to fit the body while still providing depth and volume in silhouette.

Simorra Fall/Winter 24-25: The Memory of Time during Mercedes-Benz Fashion Week Madrid

SIMORRA’s Fall/Winter 24-25 collection also presented beautiful leather dresses and skirts. They flew on the body and pantsuits and dresses created from three-dimensional fabrics. The highly original mineral color palette made all his looks more vibrant. The brand demonstrated that it understands how fabric can transmit emotions and tell stories of birth, mutation, and extinction. Above all, SIMORRA wanted to showcase an imagery of life in constant evolution with an eye to the future.

Simorra Fall/Winter 24-25: The Memory of Time during Mercedes-Benz Fashion Week Madrid

As the garments passed by, you could not help but envision how the brand pleated some of these fabrics in a geometric pattern, evoking the earth’s strata. All in all, you could also see how the clothes were enhanced by the ochres and greenish oxides found in fossilized rocks. SIMORRA’s clothes and textures of hand-worked organza, denim, and leather yearned to be touched.

Simorra Fall/Winter 24-25: The Memory of Time during Mercedes-Benz Fashion Week Madrid

SIMORRA’s Fall/Winter 24-25 collection was not only aesthetically pleasing, but the brand told a story of birth and evolution. It made you desire to be a part of SIMORRA’s history and future.

The Collection

More from

Sponsored Content