In 2016, Ynés started her own brand, bringing her creative vision to life. More than just a fashion label, Ynésuelves combines luxury with a bold, rebellious spirit. Ynés creates a world where classic designs meet bold, new ideas.
What makes the brand special is the strong family connection behind it. Ynésuelves results from a unique collaboration between Ynés and her mother, María, known as “La Beltraneja.” Ynés designs the shapes and volumes, while María transforms fabrics into one-of-a-kind pieces. This mother-daughter partnership forms the heart of the brand, symbolized by their iconic red rose, representing both beauty and strength.
Ynésuelves' AW25 collection during Mercedes-Benz Fashion Week Madrid - February 2025
Ynésuelves opened its show at Mercedes-Benz Fashion Week Madrid with a powerful video before the models walked the runway. The message was clear— the strength of women and the importance of standing out rather than fitting in. The runway, decorated with trees, created an immersive experience that matched the brand’s identity. The effort and attention to detail in the show were evident, making it one of the most memorable shows of the evening.
Passion & Determination
For its latest collection, Ynésuelves combined two sides of England: the elegant equestrian tradition and the energy of urban rebellion. The collection honors the Duke of Alburquerque, a figure known for passion and determination—qualities reflected in the pieces.
Ynésuelves' AW25 collection during Mercedes-Benz Fashion Week Madrid - February 2025
The collection is shaped by two key English influences on its creators. María “La Beltraneja” draws inspiration from the dreamy image of English forests, creating a story that connects nature with fashion. The colors, fabrics, and textures in the collection highlight the mystery and beauty of the English countryside.
The new collection leaves everyone eager to see what comes next from Ynésuelves, as the brand continues to challenge the line between tradition and new ideas in fashion.
The Collection
Kiki Khairy recently earned a master's degree in fashion styling & communication from IED Madrid, following his undergraduate degree in Public Relations & Communication from EU Business School Barcelona. Now working as a fashion editor, Khairy's career path reflects his dedication to the fashion industry. Born in London and with roots in Egypt, his diverse background enriches his perspective, contributing to his success in the dynamic world of fashion.
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