Runway
Weaving the Silk Road into Flamenco Soul
Ikkat, adras and bahmal take on a whole new meaning in flamenco-style outfits with Azukar Moreno's latest collection La Feria.
Updated 10:53 pm EDT, June 8, 2025
Published 04:04 pm EDT, June 7, 2025
Photography: Timur Epov
Special Thanks: Francesca Venturi (Elevate PR)
La Feria
Azukar Moreno’s La Feria collection showcased a vibrant blend of southern Spanish and Uzbek cultures. Ikkat, adras, and bahmal textiles are reimagined in flamenco-inspired outfits. The collection featured bold silhouettes and chappals, drawing connections to the architectural beauty of Samarkand and the Alhambra while combining gentleness, strength, and a sense of dance.
Azukar Moreno "La Feria" presented during Visa Fashion Week Almaty Pre-Fall 2025
This collection is a bold statement of the brand’s mission and values, reflecting the creator’s principles. It represents not just clothing but an embodiment of national history, traditions, and values.
The brand no longer uses synthetic or industrial fabrics. “All our fabrics are created exclusively from natural materials hand-woven by artisans from Margilan. This unique approach allows us to preserve ancient traditions and support local craft communities while offering our customers unique and high-quality products,” says Kamola Rustamova, the designer behind Azukar Moreno.
The Collection
About Visa Fashion Week Almaty
Between May 3 and May 5, 2025, Almaty welcomed the new season of Visa Fashion Week Almaty, which served as the international fashion week for Kazakhstan and Central Asia. The Ritz-Carlton Almaty served as the traditional location for the exhibition of 18 pre-fall 2025 collections from both local Kazakhstani designers and international creators.
The central theme for this season, selected by the organizers, was “Eternal Journey,” which mirrors the modern focus on exploration and movement, similar to fashion’s perpetual process of reinvention. The event invited emerging designers to join the ongoing journey by continually moving forward with each successive step.
The CEO and producer of Visa Fashion Week, Almaty Bauyrzhan Shadibekov, maintains that contemporary fashion holds transformative potential for social and economic systems. “For six years now, together with Visa, we have been creating the most fashionable event in the country — Visa Fashion Week Almaty. Each year, it grows in significance, not only for the fashion industry but also for Kazakhstan’s entire creative economy.”
The most fashionable event in Central Asia featured 14 designers from Kazakhstan and four from neighboring countries — Turkey, Armenia, Georgia, and Uzbekistan. As always, the regular participants of VFWA included top Kazakhstani designers such as Saken Zhaksybayev (Zhsaken), Liliya Mamieva (Kirpi), Aigul Kasymova, the popular brand Malli by Manshuk Kuanisheva, and last season’s breakout stars Kimmin and Mariko. Newcomers to this season included Kazakhstani brands Anima and Van Miller, and the creative duo ToSi & Mila_R will present a unique collaborative collection. The week also featured legendary Kazakh fashion labels such as Pentatonica and Mechanical Piano.
International participants included the Uzbek brand Azukar Moreno, the well-known Turkish brand The Selfmade, and Georgian designer Tiko Nebieridze with her brand Tiko — a Visa Fashion Week Tashkent regular. For the first time, VFWA welcomed a guest from Armenia — MANUKALEKSANYAN.
In the era of misinformation, Ava's single objective is to celebrate fashion, emerging talents, diversity, and inclusion. Also, she attempts to open an honest dialogue around the controversial and hypocritical matters that torment groups or nations, discussing facts rather than mere ideologies or idiocracies. Ava is also an avid ice cream connoisseur.
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