Simorra: The Art of Braiding

A collection of tradition and contemporary flair shines at 080 Barcelona Fashion Week for a vibrant summer season.

Updated 12:21 pm EDT, April 16, 2024

Published 01:44 pm EDT, April 10, 2024

SIMORRA is a celebrated Catalan fashion brand dedicated to the design and manufacture of womenswear. With over 45 years of history, the brand has evolved while maintaining its original essence. Moreover, consistently showcasing the quality of its fabrics in every collection.

The brand unveiled its latest and prestigious collection, “The Art of Braiding,” at the 33rd Edition of 080 Barcelona Fashion Week this year in April. Inspired by women’s communal story braiding, it basically symbolizes strength, courage, and unity against individualism. All things considered, the collection emphasizes braiding as a timeless act of concentration and meditation, hinting at collaborative processes of the future.

SIMORRA's "The Art of Braiding" collection, during 080 Barcelona Fashion Week

Fabric serves as the starting point for SIMORRA’s clothing, acting as the canvas upon which its designs come to life. As a result, SIMORRA’s dedication to honoring women in its creative process has earned it a strong reputation in the Catalan fashion scene. Furthermore, the collection showcases innovative feminine silhouettes and intricate patterns, evoking pure beachwear elegance. However, it’s the mesmerizing braiding that truly steals the show, infusing each piece with a unique narrative. SIMORRA’s latest runway display offers a glimpse of the trends we can anticipate this upcoming summer season.

SIMORRA's "The Art of Braiding" collection, during 080 Barcelona Fashion Week

The runway presentation showcased the brand’s unwavering dedication to quality, innovation, and creativity. Consequently, each ensemble piece appeared to tell stories of resilience, unity, and empowerment, echoing the collective experiences of women throughout history. SIMORRA’s “The Art of Braiding” collection has left a lasting impression on its audience. It sets the stage for an exciting summer filled with grace and a celebration of femininity. All in all, SIMORRA continues to inspire through its dedication to storytelling and the timeless beauty of womanhood.

The Collection

Kiki Khairy

Editor, Fashion & Culture

Kiki Khairy recently earned a master's degree in fashion styling & communication from IED Madrid, following his undergraduate degree in Public Relations & Communication from EU Business School Barcelona. Now working as a fashion editor, Khairy's career path reflects his dedication to the fashion industry. Born in London and with roots in Egypt, his diverse background enriches his perspective, contributing to his success in the dynamic world of fashion.

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