A few days ago, Fuerteventura Fashion Week wrapped up its fifth edition, and for a brief moment in time the island was the place to be. Designers, artists and celebrities all landed in the same spot, which is exactly the point.
In recent years, the Canary Islands have claimed a place of recognition across a range of industries, with music and film leading the way. Anyone with some connection to Spain has heard of the islands, and I would even dare say they know about the food, the climate, the carnival and the warmth of the people. For decades now, this volcanic archipelago has been Europe’s number one holiday destination. Tourism and gastronomy shine so effortlessly that trying to convince anyone to visit would be almost ridiculous, because everyone has already dreamed of going. Now it is music, film and, of course, fashion, the industries riding the wave of the cultural and artistic boom that began years ago, and one we will always work to keep alive.
A Runway Made of Landscape
The mission of Fuerteventura Fashion Week is simple: put Canarian talent in the spotlight and tie it closer to the national and international fashion scene. So press, models, celebrities and industry people headed to Hotel El Mirador for a proper showcase of what the islands can do.
The big news this year was a 61-meter outdoor runway, built so the landscape and identity of Fuerteventura could walk straight into the shows. Hard to compete with a backdrop like that.
Eight labels took the runway to present their new collections: Paola Barreto, Beatriz Peñalver, Pilar Dalbat, Mado Vigarok, Marurí, Beatriz Hernández, FILST and Oswaldo Machín. Some have long careers behind them, others carry a strong Canarian identity, and all of them showed creative visions that were different and fresh. St. Pedro, the Canarian singer and lead ambassador, performed live and put music and fashion in the same conversation.
Thanks to everyone who came, collaborated and backed it, a professional platform is taking shape on the island, getting louder with every edition and ready to grow, win over new audiences and look further abroad. After four editions of steady growth, the event steps into a new chapter: outdoors, with faces from other creative industries, international media in the room and stronger ties with institutions and companies.
The bigger ambition is to create real opportunities for the fashion industry, giving designers, creatives and brands a stage where their work can be seen, shared and taken further. Edition by edition, the goal is to put Fuerteventura on the map as a destination for contemporary creativity, a place people visit for the beaches and return to for the ideas.
Caio Lima Bonfim arrives before the invitation does. Brazilian writer of avant-garde fashion, live music, and political unrest, trained in political science, leaning left, always leaving early. Doors open for him; he writes about the ones that don't. He travels light and tells less than he knows.