Fely Campo was born in Salamanca in 1959. At the age of 13, she picked up a needle and a thimble for the first time, realizing that with fashion, she could overcome her shyness. At 15, she developed a group of followers to dress with her designs. Passionate and self-taught, she begins to market her designs, specializing in modeling, industrial pattern making, and styling.
Birth of a Brand
In 1997, the fashion firm Fely Campo was born in Salamanca. In 2003, it began its international expansion, specializing in evening and bridal collections. For more than 40 years, Fely Campo has dedicated itself to dressing women worldwide. She has applied the study of tailor-made dresses to the body and become a benchmark in the sector, inside and outside our borders. In 2018, she became part of ACME, where she was a finalist for the National Fashion Awards.
Fely Campo's 'The Way Here' collection, celebrating 50 years in fashion, during Mercedes-Benz Fashion Week Madrid
Since its foundation in her hometown, the firm has come to have almost 200 points of sale nationally and internationally. The Atelier in Salamanca is the firm’s production and design center. Atelier Novias and her two shops, in Salamanca and Oviedo, form her network. This year, she added the newly opened Atelier Showroom in Madrid, at Calle Jorge Juan.
Fely Campo ensures that women and their evolution are her guides for inspiration when creating her collections. She believes fashion is a daily challenge that provides beauty and confidence to real women. Fely Campo created her universe with an elegant and timeless style thanks to feminine, timeless, and exclusive pieces.
The Way Here
The Way Here, the path to this point, is the title of Fely Campo’s most personal collection, linked to the emotion and thought resulting from the 50 years she has dedicated herself to this profession. In short, her love of fashion.
“A decision of my mother’s, she put me for the first time before a needle and a thimble, without knowing it that day, my life began to take shape. And with it, this collection.”
It is a love and a path that is realized in this luxury ready-to-wear collection. A creative journey inward, which uses shades of a favorite color, black: jet, graphite, anthracite, smoke, ebony. These blacks are then enveloped by the vivid brilliance of fire, as well as with tones of fresh green. The luminosity of silver and gold, together with cream, gives a touch of maturity to the color palette of this collection.
Fely Campo's 'The Way Here' collection, celebrating 50 years in fashion, during Mercedes-Benz Fashion Week Madrid
A journey through various fabrics: the warm cloths, the daring lamés, the essential taffetas, the magical brocades, and the innovative organzas, fuse the earthly passion with the most experimental of her career.
The Way Here shows, in its staging, personal, delicate, and energetic. It is a new perspective, a time tunnel in which her passion is palpable, to imagine feeling the touch of the fabric.
25 Looks Represent 50 Years
Twenty-five looks that have journeyed to be born after 50 years. A journey that blossoms with the delicacy of love that flowers with the unstoppable passion that pushes creativity. It is a love that advances and hypnotizes through silhouettes that become more sophisticated with each look—showing the designer’s profound view of the knowledge of the trade, where the pattern takes on vital importance.
Fely Campo at Mercedes-Benz Fashion Week Madrid
In the words of Fely Campo, “The Way Here is the celebration, growth, and creative drive of 50 years dedicated to the search for beauty through fabric, pattern, my most precious asset. In short, my life.”
