Updated 02:07 pm EST, February 27, 2024

Published 02:03 pm EST, February 25, 2024

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

Evade House Reborn Textures: Challenging Gender and Fashion Norms

By Alfonso de Hoyos-Acosta

Discover the bold and progressive fashion of Evade House's 'Reborn Textures' collection that breaks gender and fashion norms.

By Alfonso de Hoyos-Acosta

Updated 02:07 pm EST, February 27, 2024

Published 02:03 pm EST, February 25, 2024

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

Evade House presented ‘Reborn Textures’ at Mercedes-Benz Fashion Week Madrid with a unique collection that constantly challenges gender and fashion norms. Since its inception in 2020, the brand has been inspired by the desire to change the establishment, turning away from anachronistic fashion canons that limit creativity. Evade House instead screams for progress and freedom.

Evangelina Julia started the brand after graduating from the London College of Fashion. After graduating, Evangelia focused on fashion, but she combined other media forms such as acting, video, or music to consolidate a complete discussion of her inspirations. Evangelina immediately caught attention in fashion as she received the Allianz Ego Confidence in Fashion award in 2020. She was noted internationally by Vogue, Acero Magazine, Coeval, and L’Officiel, among others.

Evade House Reborn Textures collection, during Mercedes-Benz Fashion Week Madrid

Reborn Textures / Texturas Renacidas

Evangelina’s current collection is “Texturas Renacidas,” which can be translated into reborn textures. In this collection, Evangelina believes that creating clothes is another way to generate an act of free expression. Her collection started as her way to revisualize the used clothes and focused on how to reinterpret them.

Evangelina rethought how garments are traditionally used and uncovered new uses and ways of wearing them. She also experimented with the materials from which they are made.

Evade House Reborn Textures collection, during Mercedes-Benz Fashion Week Madrid

Evade House was extremely playful with its color palette, using a base of blush pink and cream with blood red, black, baby blue, and gold punches. Combining soft, traditionally feminine colors with such vivid accents was ingenious. Accordingly, the colors directly supported the collection’s inspiration of reinterpreting how to wear skirts, blouses, and dresses while remaining beautiful.

Evade House Reborn Textures collection, during Mercedes-Benz Fashion Week Madrid

Gender Fluidity and Beauty

The models were purposely gender fluid, and frankly, it did not matter to the collection’s concept if a model was male or female. The purpose was not to shock; quite the opposite. The purpose was to normalize the idea that creativity and beauty have no gender.

Evangelina Julia at Mercedes-Benz Fashion Week Madrid

One favorite outfit was a semi-transparent blouse in a translucent white with smears of blood red and the ubiquitous blush pink with a lacy white back. Above all, the blouse’s look was sculptural yet also ethereal. The blouse was paired with a long ankle-length skirt in three tiers of fabrics and colors. The first tier was a soft beige with coquettish, almost Victorian buttons on the side. The second and third tiers of the skirt were made with pink and lace, linking both garments with color and fabric. Thus, the overall look was a bold look, which nonetheless was lovely and ever so inventive.

All of Evangelina’s ‘Reborn Textures’ clothes challenged the audience to forget about tradition and focus on the future. Her blouses, skirts, and dresses were complex and fascinating to look at. Yet, at heart, they had a beauty that would easily support their ability to stun the audience, not outrage them.

The Collection

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