Custo Barcelona has long been synonymous with bold self-expression, and its Autumn/Winter 2025 collection, Mirage, was no exception. Presented at Madrid Fashion Week, the show was a maximalist feast of color, texture, and movement—a visual journey into a world where nature and humanity coexist in harmony. The collection stayed true to the brand’s DNA while pushing its signature aesthetic into a new, almost ethereal dimension.
Sophistication & Individuality
Shimmering transparencies, fluid silhouettes, and a romantic sensuality defined the women’s pieces, with shine playing a central role in creating a seductive, dreamlike elegance. Dresses, imbued with movement and light, blurred the lines between structure and fluidity. One standout look featured an oversized tweed coat with metallic details and snakeskin boots, a perfect juxtaposition of classic texture and futuristic accents. Another, a short skirt suit with asymmetric ruffles, balanced playfulness with sophistication, reinforcing Custo’s commitment to individuality.
Custo Barcelona 'Mirage' collection during Mercedes-Benz Fashion Week Madrid - February 2025
Meanwhile, the men’s looks leaned toward a more restrained, monochromatic palette, dominated by black and white. Though visually more subdued, the men’s pieces retained an undeniable edge. A highlight was a structured navy blazer paired with a celestial-print tee and glossy satin pants, an unexpected mix that felt both effortless and polished. Another look, a printed sweatshirt with an otherworldly landscape design, embodied the collection’s theme of a surreal, harmonious universe, while fluid scarves added a soft, almost poetic touch.
Fantasy or Reality
Beyond aesthetics, Mirage carried a clear message: self-expression and sustainability are intertwined. The use of high-quality materials such as wool, silk, and recycled technological textiles underscored the brand’s commitment to fashion that not only decorates but also respects.
Custo Barcelona 'Mirage' collection during Mercedes-Benz Fashion Week Madrid - February 2025
In an era where fast fashion prioritizes excess without intention, Custo Barcelona reminded us that the best way to protect ourselves is to protect the world around us. And just like a mirage, the collection invites us to question what is real, challenging us to rethink the boundaries between fantasy and reality, fashion and function, individuality and collective responsibility. Mirage isn’t just about aesthetics but also about perception and purpose.
With Mirage, Custo Barcelona reaffirmed its place as a pioneer of bold individuality. This was a collection that embraced personal freedom, celebrated authenticity, and reinforced fashion’s role as both a global platform for expression and a powerful medium for storytelling.
The Collection
Fashion Designer and Professor, Mena believes that fashion completely transcends the surface and the most important is how one feels rather than anything else. Fashion is really about how empowered one becomes by it. She channels vibrant flares of vintage fashion and dreams of contemporary twists, inspired by her own life and travels.