Claro Couture, renowned for its elegant and custom-made outfits for nearly 40 years, truly captivated the audience at Mercedes-Benz Fashion Week Madrid with their Spring/Summer 2025 collection. The father-daughter duo Fernando and Beatriz Claro infused a touch of mythology into the runway with their stunning “Persephone” collection.
Named after the Greek goddess of spring, the collection not only celebrates nature and femininity but also infuses a magical twist. Beatriz Claro described the collection as ‘sexy, sweet, and sensual,’ and this sentiment was perfectly reflected in the runway presentation. This celebration of nature and femininity in a magical context resonates with the audience, creating a sense of connection to the collection’s theme.
Claro Couture 'Perséphone' collection during Mercedes-Benz Fashion Week Madrid
Femininity with a Magical Touch
The models showcased a range of hues, from pastel pink and mallow to white, green, deep brown, and black. The collection departs from their usual structured silhouettes adorned with rhinestones or sequin panels. This departure was a deliberate choice by the designers, Fernando and Beatriz Claro, who sought to introduce designs that gently embrace the body like a second skin. Moreover, the designers’ dedication to perfect patterns ensures that each fabric receives its ideal cut.
Claro Couture 'Perséphone' collection during Mercedes-Benz Fashion Week Madrid
The grand finale left a memorable impression as entrepreneur Jessica Goicochea dazzled in a beautiful white wedding gown. To enhance the enchanting atmosphere, Lana Del Rey’s music set the perfect mood. The collection’s ‘imaginative storytelling’ was evident in the way each piece was designed to evoke the spirit of Persephone, the Greek goddess of spring.
Consequently, the audience became captivated by the seamless blend of classic couture and this imaginative storytelling. The overall experience testified to Claro Couture’s ability to transform high fashion into a dreamlike spectacle, leaving a lasting impact on everyone who attended.
Claro Couture 'Perséphone' collection during Mercedes-Benz Fashion Week Madrid
Claro Couture’s “Persephone” collection not only showcases how timeless elegance and mythical inspiration can create something truly special, but also how it is set to influence future trends in high fashion.
The collection reaffirms Claro Couture’s leading role in haute couture and sets a new standard for fashion storytelling. It marks a pivotal moment in fashion, reflecting both innovative design and a deep appreciation for classic artistry. This collection promises to be a trendsetter, showcasing creative brilliance and influencing future trends in high fashion.
