Agatha Ruiz de la Prada: Romeo and Juliet

Discover how Agatha Ruiz de la Prada reinvented Romeo and Juliet with her vibrant designs and sustainable fashion statement.

Story By Kiki Khairy

Updated 08:40 am EST, February 28, 2025

Published 08:40 am EST, February 28, 2025

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

Fashion today is all about reusing and reinventing. Agatha Ruiz de la Prada brought this idea to life with her Fall/Winter 2025-2026 collection, presented at the closing show of Saturday’s Mercedes-Benz Fashion Week Madrid. Known for her bright colors and playful designs like stars, clouds, and hearts, she turned second-hand clothes from Humana stores into something fresh and exciting.

With Romeo and Juliet, she gave the famous love story a fun and colorful twist. There was no tragedy here—only energy, creativity, and a celebration of new beginnings. The runway was full of bold shapes, futuristic makeup, and a digital screen showing the power of upcycling.

Agatha Ruiz de la Prada 'Romeo and Juliet' collection during Mercedes-Benz Fashion Week Madrid - February 2025

As the models walked down the runway, a dancer performed on the stage, adding even more energy to the show. The mood was bright and full of life, showing that sustainable fashion can be just as exciting as new designs. Every detail reflected the designer’s hard work, from the bold shapes to the creative use of materials.

Reinventing Fashion with Upcycling

This collection transformed old clothes into something new. Cuffs and collars turned into big bows and flowers, while lace and fabric scraps became fun fringes. Denim was reshaped into Agatha’s famous worm dress, and shirts were reimagined as skirts, tops, and even a wedding dress made from white shirts—a strong symbol of sustainability. Footwear from past collections was brought back, reinforcing the idea of reusing fashion.

Agatha Ruiz de la Prada 'Romeo and Juliet' collection during Mercedes-Benz Fashion Week Madrid - February 2025

A Celebration of Fashion and Lifestyle

The runway show mixed fashion with lifestyle through creative collaborations. From luxury caviar and fine chocolates to motorcycle helmets and pet accessories, it combined style with everyday life. Longtime partner Puig added its signature scents, making the experience even more vibrant.

Agatha Ruiz de la Prada 'Romeo and Juliet' collection during Mercedes-Benz Fashion Week Madrid - February 2025

Presented as the closing show of the day, Romeo and Juliet by Agatha Ruiz de la Prada was a joyful and bold celebration of color and sustainability. Every look brought joy and creativity, proving that fashion can be creative, exciting, and eco-friendly all at once. In Agatha’s world, nothing goes to waste—everything gets a new life.

The Collection

Kiki Khairy

Editor, Fashion & Culture

Kiki Khairy recently earned a master's degree in fashion styling & communication from IED Madrid, following his undergraduate degree in Public Relations & Communication from EU Business School Barcelona. Now working as a fashion editor, Khairy's career path reflects his dedication to the fashion industry. Born in London and with roots in Egypt, his diverse background enriches his perspective, contributing to his success in the dynamic world of fashion.

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