Runway
Built on impeccable tailoring, high-quality fabrics, and minimalist aesthetics, Azamat Somatov unfolds classic menswear into sophisticated modern pieces. The SS26 "Legacy of Elegance" collection emphasizes clean lines and unique silhouettes, incorporating refined touches of local embroidery to achieve timeless elegance and global recognition.
Updated 05:54 pm EDT, October 16, 2025
Published 05:53 pm EDT, October 16, 2025
Photo Courtesy: Visa Fashion Week Almaty
Photographer: Epov Timur
Built on impeccable tailoring, high-quality fabrics, and minimalist aesthetics, Azamat Somatov unfolds classic menswear into sophisticated modern pieces. The SS26 "Legacy of Elegance" collection emphasizes clean lines and unique silhouettes, incorporating refined touches of local embroidery to achieve timeless elegance and global recognition.
Updated 05:54 pm EDT, October 16, 2025
Published 05:53 pm EDT, October 16, 2025
Photo Courtesy: Visa Fashion Week Almaty
Photographer: Epov Timur
Founded in 2010, Azamat Somatov has been setting the standards for contemporary luxury style in Uzbekistan for over 15 years, combining expert tailoring with minimalist aesthetics. Azamat Somatov, the brand’s founder and creative director, builds its philosophy on impeccable cuts, high-quality fabrics, and creating looks where comfort meets refined elegance.
The brand has not only set the bar for men’s formal wear in Uzbekistan but has also gained international recognition. It has become a regular feature at fashion weeks in Tashkent and has presented its collections at prestigious events such as Visa Fashion Week Almaty in October 2025. This global success is a testament to the brand’s focus on tailoring, premium materials, and a sophisticated, timeless aesthetic.
While the Azamat collection’s aesthetic is rooted in refined and contemporary interpretations of classic menswear, it also embraces evolution. The brand has expanded its offerings to include more contemporary pieces, such as floor-length trench coats and chinos. This evolution demonstrates the brand’s commitment to maintaining its core identity while staying relevant and exciting in the ever-changing fashion landscape.
For the Spring–Summer 2026 season, the brand unveiled its new collection, “Legacy of Elegance.” This latest collection emphasizes clean lines, unique silhouettes, and attention to detail. At the same time, the brand challenges itself by experimenting with unconventional patterns and creative ensembles. This approach reveals new dimensions of familiar forms and demonstrates boldness in seeking fresh solutions.
A distinctive feature of the collection is the careful incorporation of embroidery, which adds refined touches of local culture.
The brand presented a dashing carmine leisure suit, which completely modernizes the standby. First, the color was a perfect combination of brick-red with a hint of ruby. The jacket features four buttons and a patch pocket, adding to its style. It was impeccably cut and provides a hint of a sexy 1970s soviet bureaucrat.
Later in the collection, the designer presented a khaki jacket with a belted hem. The neckline was an exaggerated fur lapel. The fur was reddish orange with black tips. It added an unexpected level of luxury to a beautifully cut short men’s jacket. It was modern but inexorably elegant and lavish without being over the top.
The designer and brand are very active on social media platforms like Instagram and Threads. This direct-to-consumer communication strategy allows him to showcase his designs, craftsmanship, and international activities to a broader audience. The brand is well-positioned to benefit from Uzbekistan’s growing profile in the global textile and fashion industry.
Recovering from an obsession with Italian-designed menswear, Alfonso decided to take a deeper look into women’s fashion to see how our relationship among clothing, society, and business has changed. Educated as an economist with an MBA, he travels between Chicago, Miami, and Mexico on a search to see what happens next to fashion.
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