Runway
The Label Edition brings "Babylone" to the runway, paying a luminous tribute to the immortal fashion icon Loulou de la Falaise. Dive into a runway defined by the masterful tension between masculine tailoring and fluid femininity, enriched by Moroccan-inspired geometric prints and effortless, artisanal accessories.
Updated 11:44 am EDT, March 22, 2026
Published 11:25 am EDT, March 22, 2026
Photo Courtesy: © IFEMA MADRID
The Label Edition brings "Babylone" to the runway, paying a luminous tribute to the immortal fashion icon Loulou de la Falaise. Dive into a runway defined by the masterful tension between masculine tailoring and fluid femininity, enriched by Moroccan-inspired geometric prints and effortless, artisanal accessories.
Updated 11:44 am EDT, March 22, 2026
Published 11:25 am EDT, March 22, 2026
Photo Courtesy: © IFEMA MADRID
Attention to detail, harmony, and personal expression are the fundamental pillars of a brand born from a lasting, tangible, and honest creation desire. The Label Edition stands today as one of the go-to brands for young Spanish women who are determined to bring real change into their wardrobe and into their spaces.
Under the direction and creative soul of Véronique Vaillant von Siebenthal, The Label Edition represents the path of someone who knows they have the tools and the power to create without destroying, to do so with care and with a respect that goes beyond the garment. The idea of accessible luxury as a starting point, combined with a blend of natural elegance and authenticity, shapes the brand’s collections each season.
Today at Mercedes-Benz Fashion Week Madrid, we discovered the creative universe behind “Babylon”, a collection inspired by the codes and defining traits of the immortal fashion icon Loulou de la Falaise. A collection conceived as a journey into the most intimate and sensory, resulting in a reinterpretation of her spirit, her freedom, and her nonchalance, qualities that made her a woman undeniably ahead of her time.
The collection explores the duality that defined her style: the strength of certain masculine codes in tailoring and the femininity inherent in soft, fluid volumes. A tension that translates into new silhouettes, into versatile pieces capable of adapting to everyday life and, ultimately, into the perfect wardrobe of an authentic, well-traveled woman with artistic sensibility.
“Babylon” draws from travels to Marrakech, from a taste for the exotic and the artisanal, as well as from the interior of Loulou’s home and atelier, spaces filled with objects, fabrics, and upholstery. These references are transformed into a rich proposal of prints, particularly geometric ones, that bring depth and character to the collection. Accessories also take on a central role and expand the stylistic language of the collection: printed silk scarves, leather belts, and bags that turn each look into an ode to effortless style.
Each garment and each image leave behind a luminous melancholy, an echo of the enduring legacy of Loulou de la Falaise.
Lucía holds a master’s degree in communication management, specializing in fashion and luxury marketing. With a profound appreciation for art, fashion, and history, she has discovered her vocation in fashion journalism. Currently, she dedicates her efforts to this field in her early twenties, residing in the dynamic city of Madrid.
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