Runway
When you honor your foundation, your style becomes unshakeable. Mursak didn't just design a collection; it cultivated a delicate, but fiercely beautiful point of view.
Updated 02:14 pm EDT, October 14, 2025
Published 08:11 pm EDT, October 13, 2025
Photo Courtesy: Visa Fashion Week Almaty
Photographer: Epov Timur
When you honor your foundation, your style becomes unshakeable. Mursak didn't just design a collection; it cultivated a delicate, but fiercely beautiful point of view.
Updated 02:14 pm EDT, October 14, 2025
Published 08:11 pm EDT, October 13, 2025
Photo Courtesy: Visa Fashion Week Almaty
Photographer: Epov Timur
Mursak’s latest 2026 collection was a lesson in making the ancient, impossibly modern. It was a bow to their blood and foundation. One of the first, and one of the primary Uzbek crafts: agriculture. The collection had the air of a waking garden. The national flowers and cotton details didn’t just get printed across the clothes, they were beautifully woven within the modern product forms.
This was nature whispering its next chapter. It was soft, but had an unavoidable presence. Mursak captured that fine, intellectual tipping point. Traditional motifs were re-read in a refreshingly powerful way. Their culture and their fashion were now breathing, organically, in one fluid moment.
The story continued far beyond the textiles. The whole image was considered to the smallest, most considered detail. Hair through to make up. The surprise beauty inspiration? The Cabbage White Butterfly. Something we all see, but flippantly dismiss. MURSAK captured that delicate strength, where the light powder of her wings left a mark, a wispy veil trailing behind her in the garden.
Mursak’s Creative Director, Nilyufar Abduvalieva, actively develops the brand, frequently presenting collections abroad. However, this past week, Mursak presented their new collection at Visa Fashion Week Almaty SS26. The color palette was lovely, with an engaging blood red as the primary shade. Red is traditionally worn by young, unmarried women and in wedding rituals to symbolize purity and ward off evil spirits. There were uses of sky blue, verdant green, and multicolored fabrics, known as haftrangi (seven colors), which ancient people believed would protect against various diseases and bad luck.
Mursak’s clothes are classic in design, featuring flowing skirts, sleeveless dresses, and gorgeous coats that reflect a more Uzbeki style. One of the first dresses presented was a sleeveless dress with a circular neckline and sweeping skirts swirling at the knee. What elevates this collection is the color composition and gorgeous traditional patterns. In this case, the dress was a combination of crimson red and royal blue. The pattern included pops of stylized yellow, green, and light blue flowers. It was elegant but terribly unique.
Another look that stood out was a floral white and blue coat dress with a band of black ruffles at the hem. The dress evokes traditional styles, but the material is enticing. The flowers were gorgeously matched in varying shades of blue with white flowers as the foundation. It looked modern, exotic, and entirely desirable.
The women’s clothing brand Mursak was founded by Uzbek designer Nilyufar Abduvalieva in 2013. The brand name “Mursak” is taken from the traditional Uzbek female dress. The brand’s unique selling point is its incorporation of several traditional Uzbek craftsmanship techniques into its modern designs, with a primary focus on textiles, embroidery, and materials. Mursak’s extensive use of handwoven ikat fabrics, a method derived from the Indonesian word “mengikat,” meaning “to tie,” is a testament to its deep connection with Uzbek culture.
Nilyufar Abduvalieva founded the Mursak fashion brand in Uzbekistan, with its first collection, “My Adras,” quickly gaining popularity. Their design philosophy is not just about creating clothes, but about reimagining and modernizing traditional Uzbek clothing. Each design is unique and created as a single copy. Abduvalieva’s designs are not only gorgeous but also inspiring with their distinctive patterns and motifs.
Fresh perspectives, elegant impact, and naturalness – these are the three pillars on which the brand’s philosophy is built. The brand’s line includes clothing for weddings, private parties, and professional wear. Familiar classic styles are given new life and a distinctive character in the designer’s sketches. Every Mursak piece features exclusive cuts, refined elegance, and is free from excessive decorative elements.
Mursak’s future success is tied to its core identity, which blends traditional Uzbek craftsmanship with modern style. The brand is positioned to become a prominent ambassador for Uzbek culture in the global fashion scene.
Recovering from an obsession with Italian-designed menswear, Alfonso decided to take a deeper look into women’s fashion to see how our relationship among clothing, society, and business has changed. Educated as an economist with an MBA, he travels between Chicago, Miami, and Mexico on a search to see what happens next to fashion.
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