Simorra was created by Javier Simorra. Javier was the son of a Barcelona couturier with a traditional aesthetic and a perfectionist’s eye for elegant lines and tailoring. Javier had always focused on bringing a modern, unique eye to traditional designs. In 2016, the brand incorporated the Dimas family with its extensive textile experience. Today, Simorra focuses on creating a delicious combination of architectural tailoring and creative silhouettes that allow the designs to breathe.
The Simorra team of designers states that they create avant-garde designs as vehicles for expressing creative freedom through play with materials: “We are moved by the desire to push the limits of form to create useful things with a high aesthetic component, and we “It defines the way in which we always drink from the origin, constantly reformulating to continue generating novelty and continue to excite with our proposals.”
Simorra "The space between" collection during Mercedes-Benz Fashion Week Madrid
Japanese Concept
Their Spring Summer Collection 2025 collection is called “The Space Between.” It is inspired by the Japanese concept of “Ma.” Ma is an idea that relates to all aspects of life. It has been described as a pause in time, an emptiness in space. Space for the Japanese psyche directly impacts how one thinks and engages with one’s surroundings. Ma symbolically combines the idea of a doorway into the sunlight—the interval through which the crevice of creativity peeps in.
Simorra "The Space Between" collection during Mercedes-Benz Fashion Week Madrid
The Beauty of Space
In this collection, Simorra not only celebrates the beauty of empty space but also its ability to evoke deep emotions. The play of transparencies and shadows in the designs adds an intriguing element. The clothes express both freedom of movement but with gorgeous structure.
Simorra aligns with AVESSA’s concept of avant-garde, which is about new brave ideas that are still linked to beauty. Simorra introduces us to their imaginative creativity with clothes that step beyond gender and excite the viewer even while using a limited white, black, and silver palette.
Their first look is a billowy, transparent ice, white shirt and pants. The model wears them with a pair of simple white briefs. The outfit flows ethereally but is held down to earth by the more structured pockets and collar in a matte white fabric. The genius of this outfit is Simorra’s ability to present the idea of a simple shirt and pants with a complex pairing of fabrics and textures.
Simorra "The Space Between" collection during Mercedes-Benz Fashion Week Madrid
Another outstanding design is a sleeveless black jacket paired with transparent gauzy black pants. The jacket is structured to fit the model’s body but not tightly. It is designed to be cinched in at the waist but billows out in an hourglass figure.
The pants are loose and almost harem-like in appearance. This combination continues the brand’s focus on fabrics, tailored shapes, and freedom of movement. The brand explains that they are playing with transparency and shadows. This is linked to the concept of Ma by allowing us to imagine the visible and the suggested. This complex dichotomy helps Simorra present its new perceptions for the spring and summer of 2025. Simorra continues its work to challenge its audience with clothes that are fashion-forward, sumptuous in creativity, and incredibly fun to wear
