Runway
Simorra’s Fractals collection explored the hidden geometries of nature through sculptural cuts, layered fabrics, and vibrant hues. With crisp whites, bold reds, and fluid silhouettes, the brand reinforced its identity as a house where innovation meets timeless elegance.
Updated 11:28 am EDT, September 20, 2025
Published 12:12 pm EDT, September 18, 2025
Photo Courtesy: © IFEMA MADRID
Simorra, a tradition at Madrid Fashion Week, once again showcased its unique approach to traditional designs in the Spring and Summer 2026 Collection. Simorra is known for its innovative use of unique fabrics and structures, creating designs with high creative value. The brand’s designs are not only a reflection of its origins but also a constant reimagining, generating a sense of novelty that is sure to thrill and engage those who enjoy its creations.
This year, Simorra presented their new collection named “Fractals.” Simorra ponders the philosophical fashion conundrum that everything already exists. Nothing is new. The brand leans on the idea that everything has already been invented by a greater knowledge, which we call life. The idea is that we should remind ourselves of the infinite play of ancient shapes, forms, and geometries. It is a classic idea that many poets, philosophers, and even mathematicians have also embraced. Many of us have seen in our daily lives how life reveals its beauty to us through patterns that repeat, expand, and transform in nature.
The collection, “Fractals,” was guided by mathematics based on a statement from the brand, “It follows a hidden model that dwells in the fabric of the universe. And human beings, in their almost innocent impulse to create, become interpreters of this infinite beauty, narrators of a language already written by nature.”
Simorra "Fractals" collection during Mercedes-Benz Fashion Week Madrid - September 2025
This SS26 collection highlights the harmony that underlies the world. Each garment is a manifestation of that invisible order that surrounds and connects us. This proposal invites us to observe from a new perspective: everything is related, everything is part of something greater. Fractal patterns appear not only in embroidery and prints, but also in cuts and in the way fabrics unfold, multiplying into naturally flowing structures.
We are great admirers of Simorra, and no one was disappointed when a set of crisp white separates appeared on the runway. A favorite look was a blouse shaped like an enormous flower covering the torso, paired with the omnipresent loose-fit slacks. The fabric was stark ice-white but still looked comfortable and, more importantly, allowed the brand to create clothes that were structured but still imbued with an elegance based on nature. The same flower was used as a three-dimensional embellishment on a short sleeveless dress that looked timeless and a breeze to wear.
Simorra "Fractals" collection during Mercedes-Benz Fashion Week Madrid - September 2025
The color palette was a mix of ice-white, daffodil yellow, blood reds, and elegant blacks. There were flashes of peony pink and a soft shimmering gold. Much of the collection presented asymmetrical cuts, layering, pleating, and sculptural volume, which combined to create a unique collection with Simorra’s flair. There were gloriously flowing dresses and skirts, which provided proof that the brand continues to present gorgeous clothes that are impeccably tailored and structured.
Simorra "Fractals" collection during Mercedes-Benz Fashion Week Madrid - September 2025
“Fractals” is a collection that reinforces the brand’s identity. By drawing on natural mathematical patterns, the collection avoids the most obvious contemporary trends, staying true to the classic Simorra aesthetic. This approach, combined with a youthful, fresh look, helps to reinforce the brand’s unique identity and connection to its roots. The focus on textural materials and structural design demonstrates that Simorra continues to be a brand that is both intellectually grounded and commercially viable.
Recovering from an obsession with Italian-designed menswear, Alfonso decided to take a deeper look into women’s fashion to see how our relationship among clothing, society, and business has changed. Educated as an economist with an MBA, he travels between Chicago, Miami, and Mexico on a search to see what happens next to fashion.
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