Fashion
A breath of fresh air in a mass-produced world. Pikol embodies sustainable fashion, transforming vintage textiles and 1930s embroidery into modern, intentional garments.
Updated 12:07 pm EST, January 12, 2026
Published 09:00 am EST, January 13, 2026
A breath of fresh air in a mass-produced world. Pikol embodies sustainable fashion, transforming vintage textiles and 1930s embroidery into modern, intentional garments.
Updated 12:07 pm EST, January 12, 2026
Published 09:00 am EST, January 13, 2026
Almost as if it were a perfectly designed pattern, Dan, founder of Pikol, began by telling me that from a very young age he started making clay animations just for fun, and that this was probably the first moment when he was able to express his creativity to its fullest, like an unstoppable current finding its course. Something we have heard before as it seems to be a common denominator between fashion creatives.
Over time, Dan developed a project entirely devoted to honoring the story behind every fabric that passes through his workshop. A way of making and creating deeply rooted in intention, awareness, and the act of fully inhabiting the present without forgetting the past.
During the pandemic, armed with nothing more than a sewing machine and a bedsheet, Dan made his very first shirt from scratch. He showed it to friends and acquaintances, and it was met with a warm and generous response. Somewhere between chance and craftsmanship, that small shirt became the foundation stone of what is now a well-established company. A company that took its first steps surrounded by Dan’s friends, kitchens filled with scents and people, and the warmth and love that come with it.
The creative process begins the moment Dan comes across a new piece, let’s say a tablecloth or an old garment, usually items featuring distinctive embroidery. Embroidery that reveals so much of the piece’s history, some of which dates back as far as the 1930s. From there, everything revolves around transforming that piece into something with added value, adapted to the contemporary world, with the help of his team, and especially the designer and Dan’s mother.
Today, Pikol sells internationally and represents a breath of fresh air in an industry saturated with mass-produced fashion: devoid of history, lacking quality, and stripped of any real reason to exist.
Lucía holds a master’s degree in communication management, specializing in fashion and luxury marketing. With a profound appreciation for art, fashion, and history, she has discovered her vocation in fashion journalism. Currently, she dedicates her efforts to this field in her early twenties, residing in the dynamic city of Madrid.
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