Lola Casademunt added a sense of fierceness & complexity with her 'God Save The Print' collection at Mercedes-Benz Fashion Week Madrid.

Updated 10:40 am EST, February 20, 2024

Published 09:46 am EST, February 18, 2024

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

Lola Casademunt by Maite: God Save the Print FW 24/25

By Kiki Khairy

Lola Casademunt added a sense of fierceness & complexity with her 'God Save The Print' collection at the Mercedes-Benz Fashion Week in Madrid.

By Kiki Khairy

Updated 10:40 am EST, February 20, 2024

Published 09:46 am EST, February 18, 2024

Photo Courtesy: Mercedes-Benz Fashion Week Madrid

Lola Casademunt by Maite introduced her new show-stopping collection “God Save The Print” at the Mercedes Benz Fashion Week in Madrid this weekend. The new collection is all about using different patterns, like the cheetah print, which is an iconic trademark for the brand’s new collection. It added a sense of fierceness and complexity to the ensembles.

Nieves Álvarez & the Pink Runway

The pink runway, colourful outfits, and upbeat music added liveliness to the show. Lola Casademunt uses a lot of fuchsia along with various shades of green and beige in her new collection. It not only showcased Lola Casademunt’s commitment to innovation, but also highlighted her daughter Maite’s creative influence. She brought a fresh perspective to the runway. One of her most emblematic muses and models, Nieves Álvarez, opened and closed the brand’s parade.

Nieves Álvarez opening and closing Lola Casademunt's show during Mercedes-Benz Fashion Week Madrid

The decision to introduce a men’s line collection was a strategic move that showcased Lola Casademunt’s adaptability and commitment to meeting the diverse needs of its clientele. Models of different ages confidently walked the runway, proving that the collection was designed for individuals of all backgrounds. This unexpected direction made a statement about the brand’s dedication to inclusivity.

Lola Casademunt by Maite: God Save the Print, during Mercedes-Benz Fashion Week Madrid

As the finale unfolded, the audience’s applause was not just a show of appreciation, but a recognition of the duo’s ground-breaking achievement.

The runway show solidified the brand’s position as a symbol of excellence in Spanish fashion. The collaboration with Maite proved to be a harmonious blend of creativity & innovation, leaving an indelible mark on the audience.

Nowadays, Lola Casademunt is a pioneering fashion company with the clothing and accessories line of the same name and the premium line, “Lola Casademunt by Maite.” Both lines are renewed every season, offering a total of four collections a year. They follow trends set by the market, but they are continually reinvented with the unique stamp of the brand.

The Collection

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