Lola Casademunt by Maite unveiled her stunning new collection, Blooming Desert, during Friday’s finale at Mercedes-Benz Fashion Week Madrid. Maite is a designer I’ve admired for years, and she consistently surprises me with her creativity. This time was no different. Her collection felt fresh, alive, and full of emotion.
Her inspiration for this collection came from a striking image: the African desert at sunrise. It’s such a powerful moment, where everything feels still yet full of potential. The collection perfectly captures that feeling, the way the desert can be harsh and unforgiving, but also full of life, color, and unexpected beauty.
The colors of the outfits were incredible, deep oranges, warm mustard yellows, vibrant pinks, rich purples, and soft beiges, all reminding me of that magical desert landscape bathed in morning light. The designs were just as captivating: flowing floral dresses that seemed to dance, shimmering matching sets, safari-style jackets, and shirts with bold animal prints.
Lola Casademunt By Maite "Blooming Desert" collection during Mercedes-Benz Fashion Week Madrid - September 2025
What really stood out to me was how Blooming Desert feels like a celebration of women who are fearless and expressive, those who have both strength and softness. It’s about having the courage to grow and shine, even when the odds are stacked against you. The mix of light, airy fabrics with sturdier materials felt like a perfect reflection of that spirit, gentle but unbreakable.
Lola Casademunt By Maite "Blooming Desert" collection during Mercedes-Benz Fashion Week Madrid - September 2025
The show ended with a standing ovation, and honestly, it was easy to see why. Maite’s collection left everyone feeling inspired and reminded us all to embrace our own wild beauty and resilience.
This collection invites us to embrace who we are, bold, free, and beautifully resilient. Just like a flower blooming in the desert.
Kiki Khairy recently earned a master's degree in fashion styling & communication from IED Madrid, following his undergraduate degree in Public Relations & Communication from EU Business School Barcelona. Now working as a fashion editor, Khairy's career path reflects his dedication to the fashion industry. Born in London and with roots in Egypt, his diverse background enriches his perspective, contributing to his success in the dynamic world of fashion.
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