Runway
Hajar dedicated its new collection to the future, featuring a base palette of neutral, milky, and earthy tones that act as a canvas for bold bursts of color in her distinctive outerwear, showing that Uzbek fashion can sound modern, confident, and global.
Updated 11:27 pm EST, November 18, 2025
Published 11:14 pm EST, November 18, 2025
Photo Courtesy: Visa Fashion Week Tashkent
Photographer: Epov Timur
Hajar dedicated its new collection to the future, featuring a base palette of neutral, milky, and earthy tones that act as a canvas for bold bursts of color in her distinctive outerwear, showing that Uzbek fashion can sound modern, confident, and global.
Updated 11:27 pm EST, November 18, 2025
Published 11:14 pm EST, November 18, 2025
Photo Courtesy: Visa Fashion Week Tashkent
Photographer: Epov Timur
After completing her master’s degree at the Paris Academy of World Fashion, Shoirakhon Abzalova knew she wanted to start designing. She started working on her goal right away and founded Hajar. With her very first collections, she established herself as someone who effortlessly blends tradition and modernity.
Her philosophy focuses on the constant reinterpretation of Uzbekistan’s cultural heritage through the lens of contemporary fashion. In her work, there is a clear emphasis on traditional handcrafted techniques, ornamental patterns, and fabrics that find new expression through modern silhouettes.
This is something I’ve noticed from all the Uzbek designers I’ve come across so far: many of them root their work in the insatiable pursuit of fitting traditional codes into today’s trends, into contemporary clothing. It has really made me reflect on how quickly other cultures have been willing to dump their own roots in order to achieve rapid global success, almost forgetting along the way the importance of national recognition…
Her new collection, presented at Tashkent Fashion Week 2025, is dedicated to culture and a dialogue with the future. The collection features a palette of neutral, milky, and earthy tones, which works as a perfect base for the bursts of color that feel most logical within the collection. The natural palette acts like a blank canvas, allowing the outerwear pieces in particular, to transform the look into a truly innovative, bold, and distinctive proposal.
The pieces are entirely made from natural fabrics and include hand-embroidered suzani and luneville embroidery techniques. Each one catches the eye, and each one of them achieves something I consider so far from easy: conveying the brand’s philosophy and the character of the collection with ease.
The collection fully reflects the brand’s aim to showcase its stylistic DNA and demonstrate that Uzbek fashion can indeed be contemporary, global, and recognizable, without losing its own codes, expressed through elegant silhouettes, meticulous tailoring, and a harmonious blend of ethnic heritage and minimalism.
Lucía holds a master’s degree in communication management, specializing in fashion and luxury marketing. With a profound appreciation for art, fashion, and history, she has discovered her vocation in fashion journalism. Currently, she dedicates her efforts to this field in her early twenties, residing in the dynamic city of Madrid.
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