Agatha Ruiz de la Prada has always been beautifully creative and slyly subversive, so this Fall/Winter 24-25 collection has not been different. But with her latest collection, Agatha focused on exploiting Technicolor with a vengeance. The center plot line for this collection is the polka dot and dresses, which unquestionably double as pop art.
Polka Dots Galore
Polka dots in all versions and styles took over the catwalk altogether. They appeared in various cotton prints and plush imitation leather, quilted imitation leather, neon-colored neoprene, poplin, cotton, and also corduroy. Agatha was emboldened to use volume to highlight the love of the dot and color in general. One of the most exciting garments was surely a multicolored faux-fur coat, which is frankly a gigantic walking polka dot.
Agatha Ruiz de la Prada Fall/Winter 24-25 during Mercedes-Benz Fashion Week Madrid
The brand’s classic icons, the heart, the flower, and the star, also joined the polka dot, dazzling the audience. There were also multi-colored stripes, geometric drawings, and graffiti. Agatha is never dull and refuses to meet staid expectations. She has an enormous history in the fashion industry, but she still has the talent to reanimate and excite by experimenting with her brand’s historical designs; for example, we saw new versions of vests that gained acclaim in the 80’s acclaim and popular rooster dress, crafted with small pieces of recycled fabric.
Agatha Ruiz de la Prada Fall/Winter 24-25 during Mercedes-Benz Fashion Week Madrid
Patch-work and experimentation with patterns remain central to Agatha’s creative philosophy, as does curiosity about ancestral techniques used by artisans such as those of Lenca Looms, who make handmade fabrics. All in all, Agatha created a gorgeous turquoise gingham and multi-colored patchwork fabric that dreamily recalled the cartoon series “The Jetsons.” Once again, Agatha juxtaposed her classic ideas with eye-popping colors to reimagine and renew.
The Collection
Recovering from an obsession with Italian-designed menswear, Alfonso decided to take a deeper look into women’s fashion to see how our relationship among clothing, society, and business has changed. Educated as an economist with an MBA, he travels between Chicago, Miami, and Mexico on a search to see what happens next to fashion.